E-commerce brand packaging is chicken legs or ribs (b)

Three, the knife chisel axe to establish the brand image I think any one about the brand image of the word, are less than "knife chisel axe engraved" A word come deep. Because the process of brand building is like a piece of original ordinary no singular stone, to spend sweat and time a little bit of carving. This set up brand, more durable and more resistant to impact.   Of course, the real packaging of E-commerce brand tools, is the most commonly used "text" and "language." This requires, to set up so that consumers have a deep memory, and even often mentioned brand image, it must be packaged accurate or even vigorous. So that ...

Six modes of e-commerce

Analysis of E-commerce, the first thing to classify a variety of models, who let the classification of people to understand the basic view of the world?   Botany is the beginning of classification.   The following models, I think are very successful, promising model, but across a variety of models, there is no sense of concentration.   Direct sales Model. This model is the most stringent meaning of e-commerce. From upstream to the goods (or make their own), put on the site to sell, to earn the difference. This is the most Orthodox, core model of E-commerce, and the basic form of all other models. Not bad...

E-commerce cross-selling (Cross-Selling) display mode

Last wrote the "cross-sale of electronic commerce (Cross-Selling)" form of the article, on the form of cross-selling and the interests of some of the exposition, this article will be on the display of cross-selling methods for further analysis. Product Detail Page Product detail Page cross-selling can be considered from the following aspects: 2ECOMMERCE.CN1 customers see this product, then that the customer has a greater interest in this product, may buy, so the system needs to do a number of designs to attract him to buy this product; 2 If the customer after the view of the current ...

Research on the form of cross-sale (Cross-Selling) of electronic commerce

1 Preface each E-commerce site is the most concerned about how to turn visitors into customers, from the customer purse income, increase customer loyalty and so on. Regardless of the initial purchase or repeat purchase, how to recommend more suitable products to him according to the products they are interested in, will help increase the conversion rate, so it leads to cross-selling business. 2 What is cross selling (Cross-Selling)? In short, it is to sell the company B products to customers who are browsing or have purchased the company a products. 3 cross-selling have those forms? The competition ...

The scale, localization and personalization of e-commerce

In my previous blog, I have expounded the inherent advantages and disadvantages of e-commerce from different angles (see "E-commerce", "the core of E-commerce scale", "E-commerce http://www.aliyun.com/zixun/aggregation/14310.html" > Supply chain Management). The system is summed up as follows: Advantages: 1, not limited by space, can be a station to cover the whole country and even the world; 2. Unlimited time, 7x24 service;

The present situation and future of e-commerce development

--WO Business 2010 China Online retail Annual Meeting December 3, 2010-4th, by the billion Bang Power network, Chengdu Municipal People's government, Sichuan province, the Department of Commerce jointly sponsored the "WO Business 2010 China Online retail annual meeting and 2010 China online retail integrity brand TOP100 Awards Ceremony" In Chengdu Century City new exhibition center Jiao Son Conference Center grandly held. Economist Lang Ping, Jing Dong Liu, New egg Gu Jianching, today's capital Xu and other economic, electrical and commercial sector of the big guy and the domestic e-commerce industry practitioners about 800 people out ...

The diversified development direction and new business model of e-commerce

News and science and technology: E-commerce in this year by the capital of hot, experience a round of big development, industry enterprises from small to large, from big to strong, e-commerce market development is hottest, to the second half of this year, E-commerce industry capital Cooling, in response to the current E-commerce market changes, Invite the West Street Network CEO Guo Hongjing to talk about the development direction and new business models of diversified e-business, and the latest ideas of these entrepreneurs. The following is an interview record: Five years network channels will occupy 20% sales share and news technology: Now E-commerce development is very fast, and its price has a great relationship, a lot of goods to electricity ...

E-commerce short board or logistics?

If an industry is named, naturally very depressed, especially before 3.15, and, or by the Minister at the press conference, this time around the logistics issue of E-commerce was formally put on the table. According to http://www.aliyun.com/zixun/aggregation/5145.html "> National Post Office Data, 2006, the total number of Chinese net purchases 25.8 billion yuan, 2012 to reach 1.2 trillion yuan, 2006, Daily delivery volume of 3 million votes, 2012 ...

What is the Damoze staff of e-commerce?

Last week wrote "B2C&C2C: Who will write the new E-commerce legend?"   "After the blog, a lot of bo friends to ask me a question, what is the key to E-commerce? I have been thinking about this issue and many people in the industry have also expressed their views. As for my point of view, some of the earlier blog posts on E-commerce have been reflected.  However, read the CCTV "wealth Story" June 3 to all the founder of the aging of the interview, and then to any customer sincere product after understanding, I have some new summary. ...

The essence of electronic commerce

The essence of E-commerce: Sales channels in the field of E-commerce, generally divided into business-to-business, consumer and Consumer-to-consumer, while in the traditional sales area, generally divided into wholesale and retail.   Business-to-business is generally done wholesale, while the consumer and Consumer-to-consumer are doing retail, the former such as Alibaba, after both Taobao Mall and Taobao. Sales channels, that is, a diversion of goods to the customer's pipeline. In this pipeline, there are two core attributes: 1, to make it easy for customers to find you, 2, to find you, can quickly deliver goods to customers.   In fact, is essentially a property: convenience. ...

What is the "Dragon Sword" in electronic commerce?

In the midst of an economic crisis, the 2009 Spring Festival is coming. "Online preparation for the Spring Festival" has become a trend, quite contrarian sentiments.   According to the January 15 Taobao and Eric Advisory published Data said, "Taobao on the spring festival sales reached its peak this week, the average daily sales of million items, daily goods turnover of more than 50 million."    According to the January 12 Cnnic released 23 Internet Development Report Analysis, E-commerce is a vast world, promising! I. E-commerce is very promising from the three data can be seen, ...

The mode of "two Ming and Two dark" in e-commerce

The two "Ming" models of e-commerce are well known, that is, the Business-to-consumer and Consumer-to-consumer model, which is a mode of online transaction that addresses the needs of people on the Internet and completes transactions online.   The other two kinds of e-commerce "dark" mode, is not well-known: one is online internet crowd and offline consumption of E-commerce mode, this typical representative is Tencent's value-added business as a representative of E-commerce trading model. There is also a dark mode is to pull down the line of people online ...

Who is the chance of E-commerce? (3)

Just today saw a news: the domestic retail faucet Shanghai Hundred Union launched today the consumer platform, the domestic and foreign giant all gradually enters the electronic commerce, these years really is the electronic commerce year, hundred flowers. This article refers to the mature brand, more online has established a mature group, brand, and has a high reputation and reputation of the market, through the Internet to develop new sales channels. I have talked with the Shanghai family, she said a few years ago, home to do E-commerce attempts, in MSN put millions of of the ads, the project bow, the effect is almost no, had to be tasted. And ...

Who is the chance of E-commerce? Article

Recently prepared to write a second, about the development of private brand, just this afternoon with Michael Baobaofang Total in-depth talk about the afternoon, but also the development of own brands have some in-depth thinking. The most important problem of the channel is: burn money to the scale, homogenization of competition, and mature brand bargaining power is weak, and even the scale of the sale of the brand will be "low price disturb the market" reason cut off the source. In contrast, the development of private brands on the channel to the problem of the people, it seems a lot easier. The definition of own brand: mainly refers to the mature brand network derivative brand, network emerging brand, with Taobao ...

Who is the chance of E-commerce? Reference

Half a year ago, I stood in the E-commerce circle, such as the smoke and mirrors, this six months into the inside, but also really experienced the development of the business, this six months also quite touched. Having seen so many of them, you might be able to label them as 3 categories: Channel consumer, private brand, and mature brand, and talk about their development and opportunities. Channel: Definition: Focus on segments or groups of people, to sell the mature brand-oriented company, do not create brand, only as a brand of http://www.aliyun.com/zixun/aggre ...

E-commerce brings multiple conveniences to enterprises

E-commerce not only includes business and service online transactions, but also involves the whole social production from "supply" to "need". The buyers, sellers, suppliers, service providers, partners and other roles, the use of Internet service system has been organically combined. Can carry out point to point and the opposite point of marketing work, greatly enhance the market efficiency and efficiency.    In short, e-commerce brings enterprises multiple convenience and profit sources. First, expand the market channel-horse racing for the enclosure diligence is certainly not the only element of victory, but in this channel for the king, sales of the winning era ...

The successful way of e-commerce: don't hold speculative mentality

China's e-commerce has become the most rapid development of China's industry, much investment institutions and the attention of various industries, not only because of the creation of a group of successful electric business enterprises, the achievement of a group of legendary leaders. It is because the electric business with the market demand at home and abroad, the changing economic environment, the continuous deepening of competition, with the business needs of the continuous derivative of the new business model.   This situation in any industry in the traditional market, can not be realized and imagined. In addition to the most common business-to-business, Business-to-consumer, Consumer-to-consumer mode, there are B2M, C2B, B2B2C, business-to-government and other new ...

Eight factors of success of e-commerce

The content of the eight factors of the success of e-commerce and the ten factors of the success of e-commerce The fact proves that customer satisfaction is the fundamental factor of the success of online retailing, and customer satisfaction depends to a great extent on customer service. There are at least 10 deals that need to be highly valued by online stores as customers look for goods, place orders, until they finally receive the goods and pay, and the neglect of any deal opportunity can cause dissatisfaction among customers and even give up shopping. One of the Trading Opportunities: Website Speed This is the customer's first impression of the online store, often affecting ...

E-commerce product specification should start with the "Entry" class

According to Sina Science and Technology report, a recent E-commerce senior personage talked about the Consumer-to-consumer net buys the market the fake, said that the market fakes rampant, at the same time called the industry should as soon as possible the specification, the author long engaged in the Consumer-to-consumer electronic commerce domain research, to the fake product's feeling also quite deep. But when we talk about fakes, we should first figure out what fakes are. Why do fakes exist?   Which part of the fakes need to be standardized as soon as possible? Fake goods, that is, not real items, can also be referred to as imitation items, counterfeit items are divided into two parts, part of imitation brand, part of imitation style. According to the author several years ...

E-commerce can not only look at the immediate interests

The biggest charm of e-commerce is that it can be separated from the traditional market, such as rent cost, storage cost, staff working time, trading distance and other hardware conditions. A second time will be able to share the world's business opportunities, so that the supplier and demand side to achieve information docking. Thus saving the time and communication costs to find each other in order to achieve in the shortest possible time to complete the transaction. Increase the efficiency, is to increase the profit rate and profitability.   But the most critical point is that business e-commerce, not only to see the immediate benefits, but ignores the long-term benefits. In the remote rural areas of Heilongjiang vegetable wholesalers can go through the internet ...

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