Online Marketing

Absrtact: Looking back at the domestic film market in the past six months, "the embarrassment", "Beijing meets Seattle", "The 101th Marriage proposal" and the "youth" which is aggressively, have created the box office miracle in different degrees. Carefully observed, these films have one thing in common: they all look back on the domestic film market in the past six months, "the embarrassing", "Beijing meets Seattle", "The 101th Marriage proposal" and is currently aggressively "to youth", have to varying degrees to create a box-office miracle. Careful observation, these films have one thing in common: all through the use of micro-blog, space and other social media marketing, and take ...

Absrtact: Looking back at the domestic film market in the past six months, "the embarrassment", "Beijing meets Seattle", "The 101th Marriage proposal" and the "youth" which is aggressively, have created the box office miracle in different degrees. Carefully observed, these films have one thing in common: they all look back on the domestic film market in the past six months, "the embarrassing", "Beijing meets Seattle", "The 101th Marriage proposal" and is currently aggressively "to youth", have to varying degrees to create a box-office miracle. Careful observation, these films have one thing in common: all through the use of micro-blog, space and other social media marketing, and take ...

Absrtact: March 26 News, following the online fans, Sina Weibo will again launch a new tool for the marketing of electric dealers news. According to people familiar with the situation, Sina Weibo message is in the beta phase, but the product features have begun to take shape, after the purchase, the electric Business enterprise can March 26 news, following the line "Fan Tong", Sina Weibo will again launch a new tool for the electric business Marketing "News". According to people familiar with the situation, Sina Weibo "news" is in the beta phase, but the product function has begun to take shape, after the purchase, the electric business enterprise can be directed every day for fans to push two letters, so as to achieve ...

2015 the year of the Sheep Spring Festival, come late, it is rare in the Spring festival after Valentine's Day, this subtle difference also into the marketing masters of the Discernment, the Spring Festival marketing has become many well-known enterprises in the first quarter of the marketing plan plays. We saw the intense rehearsal of the red envelope war, pay Bao red envelopes by micro-letter shielding blocked, together with micro-bo red envelopes to provoke a red envelope, however, micro-letter also strong comeback, and together with CCTV launched the year of the Year of the year's micro-letter red envelopes shook, and then the main battlefield of the red envelope was pulled back to the micro- Red Envelope War as the biggest feature of this year's Spring Festival marketing ...

Micro-letter as a social community platform, in the circle of friends based on the radiation of many applications, profoundly affect our lives. At present, the micro-credit users have reached 600 million, covering more than 200 countries and regions worldwide, pushing more than 20 languages. Once upon a time, commercialization began to penetrate the circle of friends, push advertising, sales of goods, on behalf of shopping and so on a small business quite lively. Some people applauded, some people are very disgusted. So how do many micro-credit users look at this? To this end, we conduct the "circle of friends gradually commercialized, how do you see" the survey. This survey ...

Marketing to occasion hot festivals, can be more than one-this has become a marketing industry, a basic common sense. In the year dozens of big and small festivals, April Fool's Day most has the characteristic, also is suitable to take to make a fuss. Such a rare opportunity, naturally attracted various merchants, odd recruit choppy. The iron is hot. Another year "entertaining people season", let us take stock of these years Sword walk slant April Fool's Day occasion marketing. The author carefully selected five major brands, innovative play, one by one ways to. One, Google: through the search map: Google April Fool's Day "through the gymnastics" Google in each of the holiday every move to affect ...

Social media posts with pictures tend to capture audiences ' eyeballs more easily, and certain types of images can make social communication more effective. Marcus provides seven kinds of effective visual image rendering way, through this article everybody will have a more profound understanding to the visual marketing, how to interact effectively with the fan. #1 visual impact images have the following elements: • Big title • At least two pictures • Each picture has a caption It's interesting to note that each of these pictures is a big one.

Back in 2010, Weibo was a new thing, and there was a sense of existence on the horizon and the mop. What Lotus sister, Angel sister, all kinds of hype network events, popular language and so on are produced from the Tianya mop. The public relations company hides behind the scenes, thinks the Netizen's sentiment, the network hot spot all can be manipulated, but also because the network hype educates the Netizen, like the Chu Gate's world, lets the Netizen see the other side of the network, the network also is not the pure net friend's network. Traditional businesses and internet companies just tasted the sweetness of network marketing, the network marketing as successful as learning, Party B PR company and the road ...

The establishment of customer trust relationship is a good enterprise logo, and with the popularity of the Internet, its importance has become more and more prominent. In the early days of AOL and Yahoo, hardware was barely able to record our names, let alone our daily habits. But since then, our inherent trust in the technology industry has grown dramatically. As Hyperisland industry analysts say, in the current technology sector, trust is a "high-value currency". In fact: How many companies have been irrevocably affected by their betrayal of public trust? Although Uber Het ...

[summary] Behind every successful star there must be a big fan support, a fixed supporter. In the internet age, lighting enterprises to develop and grow can not be separated from the support of consumers, but to obtain support is the key to the focus on consumer demand, always pay attention to user experience and user reputation. Behind every successful star there must be a big fan support, a fixed supporter. And these supporters also to the extent of the star's popularity has provided some foundation, therefore, for the lighting enterprises to enhance consumer groups, and the user stickiness is every enterprise must do a bit. ...

Absrtact: Jiuxian Net and the liquor province Guizhou just signed 10 billion yuan purchase agreement, the reporter learned yesterday, in the wine net also known as the foreign cash direct production, this year's purchase liquor type scale is 1.5 billion yuan. Rai Jingyu, chairman of the Wine network, said that the Chinese wine network belongs to the Chinese wine chain of the Jiuxian network and liquor in Guizhou just signed 10 billion yuan purchase agreement, the reporter learned yesterday, in the wine network also known as cash directly, this year's procurement of liquor size is 1.5 billion yuan. Rai Jingyu, chairman of the Chinese wine Network, said the Chinese wine chain has broken 100 this month, mainly distributed in Beijing, Tianjin ...

Absrtact: Bai Cheng Travel Network recently officially renamed the Hundred-Way travel network, at the same time the official website to enable the new domain name baicheng.com. In March this year, the Hundred-way travel network received Alibaba to receive the investment of nearly 20 million dollars in the second round of financing, in July, the hundred-way announced that will provide free global visa services to the international travel Network announced recently officially renamed "Hundred-Way Travel network", while the official website to enable the new domain name In March this year, the Hundred-way travel network received Alibaba-led investment of nearly 20 million dollars in the B-round financing, in July, the hundred-way announced that will provide free global visas ...

Summary: In the new marketing case of Tiger sniffing wow2012, socialized integration marketing is being pushed to new heights by technology and creativity, and the best case is Coca-Cola: Join the Chinese beat to cheer the 2012 London Olympics, the judges @ Li Guowei reviews that the design and implementation are all in the new marketing case of Tiger sniffing wow2012, Social integration marketing is being pushed to a new level of technology and creativity, the best case is "Coca-Cola: Join the Chinese beat 2012 London Olympics", the judges @ Li Guowei said, design and implementation of a very comprehensive interactive marketing case, section ...

Consumer perception of advertising information differs from general information perception, because the consumer of the formation of the perception of advertising is carefully planned by advertisers, that is, in a limited time, limited space to provide limited information, so that consumers in the mind to form the advertiser expected to spread the overall impression of advertising products. An analysis of the semantic difference function of words Advertising information perceptual psychology research found that the meaning of most words can be expressed in three basic vectors, one is to evaluate (the nature) vector (good (positive)-bad (negative)), the other is the potential (intensity) vector (strong-weak) and the third is activity (...).

I was asked why the paperwork was so low that I didn't earn 30,000 on the net. I said 5 years ago, do not say 30,000, 300,000 of the copy can have and should be because the advertising industry's charging model has caused the value of the copy is seriously underestimated the copywriter's contribution to a brand far more than a meager return The contribution of copywriting to social popular culture far beyond the meager returns copy of the world's contributions to the vast number of far more than the meager return of the brand for many years to the slogan spread throughout the streets of the advertising language to the major media articles on the topic of the network popular sentence ...

The establishment of customer trust relationship is a good enterprise logo, and with the popularity of the Internet, its importance has become more and more prominent. In the early days of AOL and Yahoo, hardware was barely able to record our names, let alone our daily habits. But since then, our inherent trust in the technology industry has grown dramatically. As Hyperisland industry analysts say, in the current technology sector, trust is a "high-value currency". In fact: How many companies have been irrevocably affected by their betrayal of public trust? Although Uber Het ...

At the IAB annual leadership meeting last month, it was not surprising that visibility (the number showing whether the ads were actually browsed) was the focus of all. The five major factors of visibility, which we published in December, show that more than half of the online ads are not being viewed today, something we can change and have to change. As many people know, we have long advocated that the industry view visibility as a currency, a common measure that helps marketers and publishers improve their performance. In fact, in our experiment this month ...

During the Spring Festival, swim in Japan. Not for the toilet lid, not for the rice cooker, not for the hair dryer, only for easy vacation, to see the weather in Japan. After stepping into Japan, I found myself in the same way as other tourists, all the way down. Most importantly, this is the success of Japanese-style marketing, the great education. A Japanese detail marketing, what is the power in Japan, the Chinese tour guide has a word to let everyone in the car to the end: "There is no fake in Japan, you can safely buy." "tour guide This sentence, let everybody long repressed life state immediately release, in his" fixed-point "shop price slightly expensive, everybody do ...

Mega brand in the end what is the holy? How to serve the Lord well? This is a minor problem that has plagued me for two years. In fact, a lot of problems, when the forehead with a gun in a hurry to break through, it is difficult to calm and dialectical thinking. So, I just dragged on for two years and didn't have time to think about it. Until recently, I had an "unknown" feeling that I might start serving the Lord. So have to squeeze time, cobwebs + blind guess, pondering the question--exactly why do Mega brand? Mega Brand?...

Guide: Social media KPIs are too cluttered and sometimes confusing. In this article, let's take a look at the social media metrics that you might be concerned with and simply explain the implications and computational methods. In a dazzling array of social media acronyms, "KPI" puzzles me most. This is because key configured indicator always reminds you of a business person in a suit and a PowerPoint presentation. But the word is not complicated. KPI summed up is actually ...