Online Marketing

It is reported that the domestic first "China Mobile internet Advertising Standards" on March 15, 2015 officially implemented. It is understood that the standard to achieve a unified network interface standards for Internet advertising supervision and network security unified Access channel. The implementation of the standards for mobile Internet advertising supervision to provide a unified technical interface and regulatory standards, so that companies engaged in mobile internet advertising-related industries have the industry standards and references to ensure that mobile Internet advertising operating mode of standardization, improve mobile Internet advertising user experience, Help promote the Internet advertising industry's healthy and rapid growth. Comments: According to AI ...

The internet allows everyone and each brand to find the shortest path to connect with the consumer, and the traditional industry is no exception. As long as you have enough sparkle, attraction, charisma, or even gimmicks, you can quickly gather in a group of followers.   If companies can run these communities, traditional companies may also find opportunities for new brands in a competitive new business world. The core power of future business: the Community Economic Community, is rising rapidly, the concern is rising. As a new business form, community economy is ...

Push a note: DSP (demand-side Platform), is the demand side platform. This concept originated from the network advertising developed in Europe and the United States, is accompanied by the rapid development of the Internet and advertising industry, the new Emerging network advertising field. Together with ad Exchange and RTB, it has grown rapidly in the United States and has developed rapidly worldwide, covering Europe, the Pacific and Australia in the 2011. In the World Network display advertising field, DSP in the ascendant. DSP into China, quickly become a boom, to promote China's network display advertising RTB Market rapid development ...

The rise of the mobile internet has led to a burst of growth in the social networks that function as mobile infrastructures. For advertisers, where the user is, where the ads will be. Social marketing has also become a standard for advertisers to sell. It can be said that social marketing "everyone love." On the social platform, advertisers are very low entry threshold, even free, as long as the opening of a social account, you can directly with the user "close" communication. If you can play the turn, the brand may be at a very low cost to achieve a cannon can be red. However, social marketing is also the unbearable "pain" of many brands. Although looking at the non ...

At present, the situation of the electric business and news news is changeable, inscrutable, everybody feels opinions, brothers and sisters. In fact, for the traditional enterprises to do the electricity business on three things: 1, to find a suitable person in charge of electricity, decentralization, first Good day cat, 2, do a good job of the whole network channels (Jingdong, etc.) 3, due attention to micro-trust, mobile power, to engage in micro-BO micro-letter, layout point of its own long-term business. Do the electric dealer on these 3 things, the other really did not. Now the update is to do more micro-BO micro-credit micro-business and so on. "For the large-scale traditional enterprise Electronic business organization structure proposal" My specific proposal is: 1, the electric business old ...

Reorganized nearly three years Guangdong Guangzhou Daily Media Co., Ltd. March 11 night held a "home country feelings, connect the future" as the theme of the media fusion Advertising conference, announced the next three years will be the value of the promotion of Guangdong Media (19.87,1.250,6.71%) a comprehensive transformation to connect upgrade business model to "Industrialization, platform, mobility, large data" of the "three to one big" development strategy to create a full media ecological circle, promote the full integration of media management platform. Guangdong Media Vice Chairman Showei Cheng said, as a controlling shareholder, Guangzhou Daily newspaper group will be together with the Guangdong media ...

A few days ago, a few friends asked a very interesting question, he said 3D cubs this augmented reality technology can be implemented with H5? The answer is yes, look at an example: the example above is an augmented reality Web application made with HTML5, just running on a PC browser. Theoretically, H5 realize the augmented reality already has certain condition: mobile phone performance enhancement (CPU&GPU), micro-letter Js-sdk open, micro-faith browser this special platform. Of course, a technology from the practical to mature applications will always take some time, at present, we do not see the mobile end H ...

This year is the third year of Adidas ' sister ' theme marketing, and they have put forward a new slogan-"There are no impossible sisters."   The latest ad, starring Hebe Tianfu, a Women's series spokesperson, tells stories about how the sisters overcame the obstacles in their exercise, such as diverting their bikes across the bridge at roadblocks, running in the rain, and so on. TBWA, the advertising company responsible for the marketing, told the Daily Curiosity, "in the past, sports brands in China's advertising, training is often described as a serious, intense activity, and the individual's own pick ..."

Up to 109 pages of content, make up for the mobile Internet advertising industry standard blank. This afternoon, China's first "mobile Internet Advertising Standards" (hereinafter referred to as the "standard") officially released. The standard will be formally implemented on March 15. The standard is chaired by the Interactive Network Committee of China Advertising Association, Internet enterprises, advertising companies, advertisers, third-party data agencies to participate in the development and completion, on the basis of mobile advertising, covering some of the PC system and digital video, app system, covering the whole network unified interface standards, For Internet advertising Supervision and network security unified access ...

The 2014 was a year of social networking commercialization. This year, regardless of the remaining temperature is not scattered micro-bo, the micro-letter of the big, or the growing of the MO, micro-poly, 58 with the city, in order to improve the platform of the ecosystem, have launched a payment and sharing function, in the commercialization of the continuous "exploration" forward. As the "infrastructure" becomes more sophisticated, businesses are eyeing the "big gold" of social networks, and the use of social networks for marketing is springing up. But as a new model, in the social network marketing thriving, while many ...

March 11, a number of video sites can still watch the crest of the punishment of the matter toothpaste ads. Beijing News reporter Li Jia jie (Procter and Gamble's brand) because of its double effect dazzling white toothpaste constituted false advertisement was fined 6.03 million yuan, became to date the biggest false advertisement ticket. March 11, the reporter to "crest + double Effect dazzling white" as the keyword search found, Youku, potatoes and other video sites are still considerable to see this ad. Yesterday, the crest of the response said that the ads are not the clean sergeant, may be linked to the video site upload mechanism, the crest last August has been line ...

Why do companies keep saying that they value operations but do not always do well? This topic is heavy, but it is a problem that many companies have encountered or are facing. Over the years have experienced many, many lessons are bloody, and some of the mistakes I made, some of the company in this respect to eat the deficit, I summed up, do not agree is not important, if the recognition please be more wary, if not, you can laugh. The operation of the work is very fragmented, some managers of the company to operate the specific things to do, the domestic completely do the systematic operation of the people do not think so much. Internet These ...

From late January onwards, the major brands on the Spring Festival ads are continuously on the line. You can see that in the traditional 15-second and 30-second TV commercials, micro-movies, short videos, cartoons, documentaries and other forms of advertising in endlessly. In addition to the simple "spring good ceremony" promotional ads, as previously said, reunion and the Taste of the year, is still the main creative starting point of advertising. Some ads are intended to make people moved to tears, and others to try hard bo people smile. such as Spring Festival travel, home, reunion, family, these elements will often be warm or tear-like ads used, the plot here can be returned ...

March 6, more than 30 days of Weibo 2015 # Let the red Envelope fly # activity closes. 1.5 billion red envelopes completely detonated the enthusiasm of netizens, more than 1000 enterprises in micro-Bo send out 320 million red envelopes, so that micro-Bo become the best fans of Spring Festival platform. In the red Packet Feast, the company also gained popularity and sales of double harvest, participation in corporate fans growth of 40 million, noble Silk Day cat flagship store daily turnover Rose 16 times times. Enterprise new fans more than 40 million high silk daily turnover rose 16 times times pay Treasure wallet, quick taxi, Four Seasons Mu song, Noble Silk and Gado row in ...

Guide: Smart watches are becoming the next category of new equipment in the computing field. Currently, the proportion of consumers with wearable equipment (including exercise wrist bands and smart watches) has reached about 15%. Several market forecasts data show that the upcoming Apple Watch will greatly promote the popularity of smart watches. According to past experience, this trend will certainly arouse the attention of advertisers. Smart watch Timeline:-2104 Google launched the Android Wear operating system, has been introduced by a number of technology manufacturers or about to launch the smart watch-oriented wearable equipment, ...

The weekend that had just passed belonged to Women's Day. And in the face of such a holiday, businessmen also homeopathy carried out a marketing. According to the statistics of the public, the 38 women's Day is the most popular choice for shopping, hotels and outdoor outings. The most popular dishes in the country are roast duck, three cup chicken and chicken claw. According to Suning's easy to buy data, women's day consumption rose 96% in the week before, while the sales of female supplies also rose 157% from the previous week. Of course overall, women's day promotional efforts are relatively large, but we did not see how good creative performance. Baidu glutinous rice Baidu glutinous rice made a ...

Guide: All advertisers are full horsepower, want to make their ads more prominent. At this time is to remind themselves, what is the real mission of advertisers. In the advertising circle, the value of existence is to win people's hearts. The brand's ascension Journey never ends, and this is the whole definition of brand building. But winning Hearts is the brand's lifelong mission, and in the long run, don't forget four things. In the advertising circle, the value of existence is to win people's hearts. The brand's ascension Journey never ends, and this is the whole definition of brand building. Once won the hearts of people, it is not a momentary, not like drugs and alcohol to bring the short stab ...

This spring festival, internet marketing can be said to reach a peak, whether the number of cases, or the way and effect. And the recent girls ' Day has been mercilessly played by enterprises. Recently, Tsinghua and Peking University male classmate and female schoolmate mutually about watch movie news to be fired very fire, at first I did not realize that this is a marketing event, because there is no brand of the whole show, until the Baidu glutinous rice stand out at the entrance of the North gate of the film ticket, the author just understand this is the Baidu glutinous rice single-handedly planning. This case let the author have some inspiration, in this want to talk with everybody in both the traditional enterprise or Internet enterprises are abnormal ...

Over time, each of us will shoulder more or less responsibility than the manuscript, than the people must understand my pitch Lesson. About I write down pitch Lesson, someone asks, write these pitch Lesson, everybody has learned, how do you do? I say the knowledge is here, who can prevent the real advertisers from moving forward? Advertising is a need to have faith and intentions to do in the industry, learned to have more high-quality open fair and impartial than the draft, which advertisers will oppose it? Some people also ask, we all learned that it is not all ...

Q: The ideal is to do a copy of the ad, but to interview a lot of companies are asked not to play micro-Bo micro-letter? Do you understand micro-blogging operation? Many advertising companies are also moving towards new media or preparing for a transition. Now happened to have an opportunity in a good company to do the operation of the editor, on a few days of classes, but more and more confused themselves, every day constantly drip brush micro bo, it is very interesting, and sometimes can go to see the concert god Horse, but in the long run? What is the development and outlet of the new media operation editor? Maybe I am shallow, always feel that micro-BO micro-letter are fast products, relying on the hot spot and the trend of arresting ...