Online Marketing

Now, returning to the 5,000-point high is no longer far from the highest point of history. Social media shares are the bellwether of this technology trend, with Twitter rising more than 35%,facebook this year to a record high, with LinkedIn approaching 90 times times the 2015-year dynamic earnings ratio. In that case, the 2000 seems to have come back again. But is that really the case? Not too. Admittedly, the social media industry's leading stocks are rising sharply. These stocks may have risen too fast to wait for a correction. But Facebook, T ...

How to play the social media of luxury brands has been an issue of concern to the industry in the mobile internet age. And in the 2015 Winter Paris Fashion Week, luxury brand LV invited the domestic fashion Bo master Gogoboi in charge of its Sina Weibo because of unprofessional and error caused by the industry controversy, to the LV brand negative impact, as we press the event is still fermenting, but also caused by fashion bloggers and fashion traditional media editor controversy, LV also did not carry on the negative PR in time. \ We first comb the process of the event: March 11, 2015 Louis Vuitton on Sina official Weibo announced Gog ...

Many start-up companies in the planning of brand/marketing strategy, often suffering from "piecemeal, piecemeal" disease. For example: In the absence of any brand positioning, also do not know their current stage of marketing goals is what the situation, on the rush to start social marketing (symptoms are: hurriedly opened micro-letter public number). I suggest that entrepreneurs understand "integrated marketing" carefully. Because the start-up company has to carry out the integrated marketing "the place and the people". The core of integrated marketing is: customer-centric, and the company's whole ...

In fact, the originator of marketing is not Philip, but psychology. How to skillfully use consumer psychological motivation and behavior, planning, implementation of efficient marketing activities, so as to enhance the image, promote sales, is the eternal topic of marketing. Today, to introduce a clever borrow ambiguous psychological marketing new method-spoiled marketing. What is "spoiled marketing"? You may have seen such a joke on the Internet. Wife said: "Husband, I love you." "Husband:" What do you want to buy? "The wife continued to say," Hubby, I love you. "Husband:" It seems not cheap. "Old ...

What will happen to the advertising industry in the 2015? Perhaps more advertisers, especially young advertisers will come out to start a business, people stupid money more capital circle can be hot for a while, do not, you tell a cold joke can be the project to melt hot money na. 1, a car years ago than the manuscript, three home crying left, the remaining three think that the last laugh, it is said now to the stage of crying bargain. As I predicted before, the local company without ECD should be one of the final winners, the remaining A, b two foreign companies left a home, a company is more like the winning, this matter song teacher all the Horse, the others to do why ...

Generally speaking, in the digital age, the value of a piece of work we often like to use specific quantitative data to evaluate, so we often see a TV show ratings broken 2, the share reached 10%, or a hit of a popular idol hit 2 billion of the news. In order to quantify the number of the present, our content producers in pursuit of one-sided data growth, ignoring the improvement of program quality, the content produced to cater to the audience to cater to the audience, not really from the ideological height or artistic to do the consideration. And the entire video content production market development to today, our industry needs to break the number of clicks ...

The popularity of the media is now estimated to have surprised 3 years ago when the media had just sprung up, before the two sessions, "Under the Dome," the huge amount of clicks, the amount of chai and influence, by many people as a traditional media and from the media a contest, the result is obvious, hundreds of millions of clicks like a bomb, It's not just the environmental circle and the media circle that blew up. Of course, not to say that the traditional media because of the rise of the media and decline, I would prefer to the media wave as the internet to the traditional media transformation-the Internet transformation, the full use of the Internet as information and connectivity tools to reduce information wrong ...

Guide: When money, manpower and work are at a disadvantage, customers are the key to selling this complex, large machine. Therefore, effective customer communication is not one of the choices, but a necessary condition for making creative work better. Since entering the advertising industry, for those who are introverted, some things are more careful than communicating with customers. Endless project management, negotiation, and pleasing those who "pay your wages" have a point of disgust-confrontation, gossip, and most importantly, someone directing you to do things. The feeling of losing control was helpless. But in fact, in the capital, manpower to ...

Guide: If you work for several years and can not find your real point of interest, it is only sad to describe. But one thing to say is that interest can be exploited and even changed. I will stick to this view, operation is a very hard work, I believe that many people have done this experience, many people have chosen to change careers. Has not been wronged, has eaten the bitter to eat the loss, did not carry the blame, after the user scolded, was a colleague of the leadership of the company questioned, did not cry for work, wrote Long Mail, complained about the perseverance to do a good job, meet the bottleneck racked their brains, to consult others no one answered.

In the past two years, mobile advertising has brought a new real world, at least from advertising revenue, Facebook is already a mobile internet company. Throughout 2014, Facebook recorded 7.43 billion dollars in mobile advertising, accounting for 60% of total revenue. Given its position on the Internet, it is not too much to say that we are really moving into the mobile internet age. Since July 2014, the active Advertiser on this platform has added 500,000 new, totaling 2 million. Whether for mobile advertising or Fac ...

Hunting Cloud Net Note: From Buckle bear report to BuzzFeed video again to chicken feather show, Obama seems to be out of hand on the road, in order to promote Austrian health care is also hard to fight.   You can find the answer to this interview about why you should release the State of the Union address in advance in Medium or why you should make the president a net red. For the vast majority of journalists, even those involved in politics do not have the opportunity to sit with the President of the United States to interview. But this January, three YouTube Reds got the chance. He ...

Opinion from the Titanium Media/Qin recently contacted a lot of people do network marketing, have to do micro-credit marketing, have to do SEO marketing, as well as QQ space marketing, marketing, micro-blog marketing and so on. Some of their marketing is a service, some marketing responsibility is the product, there are some marketing ads, no matter what platform, marketing, they will have their own skills, of course, most of the people are still groping in! and a variety of marketing people get along with the long-term, the author has been considering a problem: which kind of people will be the future marketing trend! The future of the internet era will be ...

The way to learn online marketing varies according to a variety of reasons, roughly the wind can be divided into three types of people or should say three ways of learning: visual learners, mental learners and action learners! Three kinds of learning methods have different characteristics, and advantages! First, the visual learners of such people, school marketing skills in the online search for a large number of marketing video, and tutorials! Or watch some open classes online! Quickly convert the content of the video into its own knowledge. The advantage of this kind of learning method is that it can quickly make the brain remember more things in a short time! Pictures are often easier to remember than words ...

March 15, the first domestic "mobile internet Advertising Standards" officially implemented. This by Tencent, Baidu, Beijing East, Millet, easy media, China Telecom, China Mobile, song Hua cable, hundred-vision and so on to participate in the development of industry standards, is expected to gradually standardize the development of the digital marketing industry, which has been involved in the digital marketing industry a A-share company, is undoubtedly an important policy positive. Industry veteran in the interview that the industry standard landing, gave the industry a "game rules", with the rule to a lasting healthy development. Status: Industry mergers and acquisitions are very popular in the "mutual ...

Introduction: Paul Graham often said that early start of two things must be done early, first, product development, and second, customer service. Customer service means marketing, marketing is often a kind of awe, many people will be "I have never done sales, I do not know where to start" as the reason, but in fact, the entrepreneur in the sale itself has a lot of advantages. Background: This course invites Clever founder Bosmeny to impart experience around sales and marketing issues. Clever is an education data service start-up company, in the summer of 2012 ...

Guide: In the Internet age, people's living habits increasingly fragmented, entertaining, emotional, grassroots and light reading, these are the birth and the emergence of contemporary social media and the basis of the outbreak. Only by grasping the public interest point of the brand advertising, fully demonstrate the interests and values that customers can get, can cause concern. Before the advent of the Internet era, operators to do the brand is mainly through large-scale advertising and promotional promotion to consumers to promote brand awareness, and then by narrowing the scope of targeted informed and promotion to enhance brand awareness, and then to a small range of audiences for continuous targeted ...

Guide: The factors that affect market competition are many, marketing theory also change new, especially with the advent of mobile internet era, marketing skills are endless. However, according to the experience of practice, we believe that: correct product portfolio positioning is the key to success in marketing. As we all know, there are many factors affecting market competition, marketing theory is changing, especially with the advent of mobile internet era, marketing skills are endless. However, according to the experience of practice, we believe that: correct product portfolio positioning is the key to success in marketing. Take an enterprise for example, the enterprise ...

2014, is a year of China Mobile internet explosion, related industries and industries have developed rapidly in the form of blowout. "China Mobile Internet Development Report (2014)," The Blue Book shows that as of January 2014, the total number of mobile internet users in China reached 838 million, mobile phone users accounted for 80% of total netizens. Under the background of the national mobile Interconnection, the traditional business model and the PC end of the Internet have been subjected to different degrees of compaction, of which the advertising industry is most obvious. Nowadays, mobile interconnection has strongly changed the information receiving habits and patterns of most people, time is fragmented, rich media ...

Ah, at that moment you finally see that your content and community are appealing to users. The traffic is soaring because of your proper layout, and people are sharing and commenting because you have the value-added services your audience has been looking for; people are clicking and registering because of your call to action. Unprecedented user interaction! It feels great! But then something terrible happened. The number of visits began to decrease, comments began to diminish, social sharing became scarce, and the use of products began to decrease. Oh, crap! You may not have implemented preventative measures, such as building at the outset ...

Snapchat is the most popular mobile social tool for young mobile phone users. In order to realize the mobile ad revenue model, Snapchat has launched the Portal Content Service "discovery" (Discover) based on the chat client. It is reported that the content of the ads in the section, the price is much higher than the ordinary computer-side web ads, some content providers a display of 24 hours of advertising, can get 50,000 to 100,000 dollars of substantial revenue. "Discovery" section of the news, video and other media content, from including CNN, ESPN and so on a large number of ...