Online Promotions

This article describes the experience of a person leaving business, starting from scratch to do APP promotion, has undergone a variety of promotion methods, but also according to their own situation, the effectiveness of various channels to assess, easy to promote business is not easy, and the line and cherish. I have also done 2 months of APP promotion, since that promotion is a failure, here we help analyze, where I do not good. Prior to this I mainly do site SEO, microblogging promotion, but also not familiar with the APP promotion, in April when a friend made an APP, invited me to start a business, is mainly responsible for ...

The concept of "social marketing" in China evolved from a cutting-edge concept of evangelism in a blog written by opinion leaders and professional researchers to the high-frequency vocabulary used daily by each brand and corporate marketing manager, It only took a few short years. But in this not too long period of time, the industry and the general public understand the definition and concept of "social marketing" in fact has been changing: What is social marketing? The key business conduct social marketing What is the model? What are the successful cases in social marketing? Criteria for success are ...

Although the work content of an ordinary website operation has not been deeply involved in management, the actual status of many websites and companies can not be confirmed. Many Internet companies are technology-based, ignoring the site operators in this position. However, the depth of traditional industries is not high, and there is no further consideration for website operation. However, as the Internet becomes more and more widely used, the demand for website operators, Internet product managers and other positions will increase and the responsibility of those who carry website operation posts will also be greater and greater. Site operations should be co-ordinated due to the operation of the site special ...

1. The character's role is earlier than the user's experience Alan Cooper, the father of the character, is not the inventor of the notion of personas. This concept has existed in the marketing and advertising industries for decades. Simultaneously with Cooper, Marketing Director Angus Jenkinson developed concepts and methods for usability studies in the mid-1990s. He had previously proposed the concept of key moments and touch points in customer relationship management (CRM) in 1988, and then first introduced in a 1994 article "Beyond Segments" ...

When companies start to think about social marketing, the first case that may be thought of as a reference is naturally Social Media Leader Twitter, Facebook. However, if you have a clear target audience, niche social networking marketing can give you a small investment but it is a huge gain. If you want to make use of it, you can be more focused on attracting your target potential customers on niche social networks by better interpreting and representing your brand than Twitter or Facebook. Here we take a look at how a few brands in a few popular niche ...

As Adobe's director of product marketing, I'm talking daily to customers how to maximize their productivity. The customers tell me they actually spend more time figuring out how to do their job than they actually work. In the face of a surprising amount of information, looking for lost data, information and IP, it is extremely difficult to reconcile everyone's progress. Nowadays, professionals in all walks of life help with their work with a variety of devices, such as tablets and smartphones. We rely on technology to make our life more efficient, but ...

Tailor-made e-commerce website design, can make your website from other similar types of sites quickly stand out. Here are some of the benefits to you if you are interested in tailor-made e-commerce site design: 1. Optimize Your Site Optimize your site based on the needs of your target audience, which is tailor-made for e-commerce site design The biggest advantage. This optimized design fully captivates and encourages targeted users to gain insight into your website and purchase your product. Ordinary e-commerce website design may be able to ...

I have heard many times on different occasions that different people have said: "Think of the product as http://www.aliyun.com/zixun/aggregation/7491.html"> Your own child. "Product Manager Is the father, the development is the mother, the product is a child, the test is the doctor at a regular meeting of the project, Cathy told me a metaphor so deeply touched, could not help but want to write down and share with you ... & nb ...

Consumers have always paid special attention to the opinions expressed directly to them. Marketers may spend millions of dollars on well-designed advertising campaigns, but what often makes consumers determined is often simple and free stuff: word-of-mouth recommendations from trusted sources. As consumers face too many product choices no longer ignore the traditional marketing methods of indiscriminate bombing, word of mouth publicity is quietly and effectively stand out. In fact, the first factor behind any decision to make 20% to 50% of all buying decisions is word of mouth. When consumers first purchase ...

Last weekend and Hetbert at the retail e-commerce annual meeting on e-commerce data and user experience chatting innocently talked a lot of very specific things, talk more speculative than free. Come back to see the media sorted out the information and found that there are many deviations. So I put together a review as follows: (the scene may not be said, but my heart to express these things is that) 1, the stage of the user experience In the previous two years, some network operators invited me to share the user experience, basic I did not go to attend. Because I think this ...

Different from ordinary basic network, social network is based on real interpersonal relationship. Studying the structural characteristics of the network is very important for further promoting the development of the network. The research on the structure includes not only basic research on infrastructure, such as network Scale, node reachability, distance between nodes, etc., as well as exceptionally complex special structure studies, including Degree Centrality, Closeness Centrality and Betwe .. .

In the late 90s of last century, DaimlerChrysler in the company set up a new department, the main function is to study and make the voice of the switch door. I shared his interesting insight with a top automotive engineer: People's buying psychology has changed. Consumers to enter the exhibition area, the first thing is to get into the car, holding the steering wheel, touch the seat decoration; smell the car's "taste"; check the window, get off the car door, listen to the unique "muffled" ; Finally, he began to open the car front cover inspection ...

Recently I was asked to research early start-up companies developing innovative products. I asked them whether they think their products are getting better and better, and the answers are both positive. Then I would ask why, they basically answered, adding product features, improving quality, and implementing the product design roadmap. Every month the number of users, revenues and usage are rising every month. Judged in turn, their products are on track. I further asked: If the product development team leave a month, how will the company develop? Sales team will continue to sign new users, word of mouth ...

"Y" is the visualization of the product demand process. The process of "demand analysis" is to go through the "1 -> 2 -> 3" in the diagram and convert "user needs" into "product features." Demand analysis of Y on the map to do a few explanations: "Y" The more the more the solution, the more the more behind the purpose. "1-user needs," is often not good, most of the performance of the user's solution. But good "3-product features" must be derived from user needs. So "do not hear ...

This essay is just some common sense about community nurturing. There is no universally accepted definition of "community" on the Internet. Personally think that the community is concerned about the content of the interpersonal relationship products, while users in the domain of the entire user base has a strong sense of identity. It has three typical characteristics, the first is the user output content; the second is through user relationships to enhance the interaction and output of content; the third is to have a common community culture. Such as watercress, at the same time to meet these three points. Netease thread to meet 1/3, Sina Weibo is full ...

I often wonder: "If you want to make a mobile-side question and answer products, what should be made?" Probably should consider the following three points: 1 the content of the question should be based on life, some need somebody to improvise the reference opinion. 2 For the questioner, a question can be quickly initiated and answered in a short period of time. 3 For respondents, they can quickly find out about the new problem and can easily answer it. Before I did not make this product, a product named opinionaided abroad (see the report ...

"Baidu application open platform" is based on user needs, based on Baidu "box computing" information technology and service mechanisms for the majority of webmasters and developers free open-end data sharing and docking platform. Application Submitted directly to Baidu open platform, developers or operators can achieve the best location and the best form of search results. Platform target: Baidu application open platform "is expected to build a new ecosystem", the search box into a similar Apple AppStore this application platform, which is conducive to user experience, to help users save time. Business model: wide ...

Mobile Internet is seen as another gold mine after the traditional Internet, popular mobile marketing is optimistic about many people. "I know half of the advertising costs have been wasted, but I do not know which half was wasted," in the advertising world famous saying that the mass advertising age flawed. At the heart of advertising is delivering the right information to the right people, as marketers know, but it's hard to do in mass advertising. The relevance of advertising to consumers is often directly proportional to the likelihood of conversion. because...

Every day Internet users are using the browser, which contains many stories. Speaking from the Chinese browser familiar to Internet users, the following is the authoritative information listed is the reference Wikipedia entries. 1. 1995 release 1.0, 1997 integration of IE3.0 in Windows 95 OSR2, IE released in August 2001, IE6 is still dominated, IE6 ruled China for more than 10 years. To IE9, Fang age 16 years old. 2.Firefox, after Netscape browser in Netscape defeated IE ...

Dear "big charge" http://www.aliyun.com/zixun/aggregation/3290.html "> Players: As some players appear in the Valentine's version update file loss situation, resulting in the role of this part of the player equipment There is a problem, the role of stealth phenomenon has now been such a BUG repair, and the role of stealth BUG equipment recovery, for your inconvenience, we apologize for your encouragement With support! "Big ...