Advertising Revenue

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After the two sides of the user account system and the chip library to get through another important business integration action

According to the latest data show, Archie PPS with the PC end of the daily average user coverage of nearly 50 million people, ranked first in the industry, in the PC side of the company's asset rankings, Archie and PPS monthly coincidence is only 27.53%. In addition to the huge user coverage and very low user overlap advantages, Archie Art, PPS brand positioning and the two sides of the long-term advertising revenue constitute a huge difference. With the advertising system through, Archie PPS will also fully share each other's precision advertising products and advertising processing technology. Archie Art relies on Baidu massive search behavior data launched precision Advertising products ...

Han NHN from the joint public withdrawal of the choice of return to chess and card industry

October 28, Korea's second-largest Internet portal group NHN company released the 3rd quarter of 2010 financial report.  According to the financial report, NHN's total revenue in the 3rd quarter of 2010 was to 367.8 million won, with search revenues accounting for 56%, game revenue accounting for 29%, and advertising revenue of 14%. Meanwhile, NHN officially announced the withdrawal of all funds from the Union, the 55% of the shares sold to Beijing Wei Devofu Company, a strategic exit from the Chinese market, NHN representatives said: "The joint public missed the good time to revive ...

Forecast: Global advertising market will linger on the edge of the cliff

Absrtact: Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. China's advertising revenue is expected to grow 9 this year ....

Maintain Phoenix New Media stocks (Nyse:feng) "Hold-Wait" rating

The following is a summary of the report: Performance exceeded expectations: 2013 fiscal year quarter, the Phoenix New media total revenue for the 400 million yuan, an increase of 32%, the chain growth of 18%, compared to our expectations of high 6%, higher than the Phoenix new media yuan 368 million U.S. dollars to 378 million U.S. dollars in the guidance of expectations.   Diluted earnings per share of 1.07 yuan, an increase of 203%, compared with our expectation of 70%, mainly because of operating leverage. Advertising Performance Strong: Advertising revenue growth of 37% year-on-year, compared to our expectations and the company's guiding expectations of the online limit of 6% high, ...

Maintain an overweight rating of the US media stocks

Morgan Stanley today released a study to maintain an "overweight" rating on NASDAQ:AMCN's shares. The following is the full report: The second quarter of the U.S. media net revenue fell 5% to 63 million U.S. dollars, lower than our expectations 2%, but in line with the company's forecast of 63 million to 65 million U.S. dollars.   The net loss of shares in ads per share was $0.08, and our forecast was $0.07. The second quarter, the U.S. media from the digital framework of the advertising revenue growth of 15% year-on-year, accounting for the total revenue of 53 ...

Facebook contacts Publishers want to post news content directly on the website

Sina Science and technology news Beijing time of March 25 morning, Bloomberg quoted sources said that Facebook has contacted a number of publishers, including the Huffington Post, so that the news content directly posted on the Facebook site. The plan will change the relationship between Facebook and media companies. At present, many media companies use Facebook to bring traffic to their websites, raising advertising revenue. According to sources, Facebook now proposes that media companies publish content directly to Facebook's platform. ...

Flash Web Game profit New model: virtual prop charge

Digging the net June 29 news According to foreign media reports, flash web games rely on advertising revenue has been severely hit by the recession.  Heyzap recently developed a new virtual goods system, hoping to help most flash game developers earn revenue through micro-trading. Heyzap's co-founder, Jude Gomila, says such systems have become commonplace in gaming platforms and social games, but are still new to flash games.  For game developers, it may mean a new opportunity to earn money. This system is very ...

Twitter is "cautious" about video autoplay

Absrtact: After Facebook launched the video automatic playback last year, although some users immediately expressed dissatisfaction, but its huge boost to the company's video advertising revenue to make it impossible for Facebook to care for users to abandon the business; Instagram also after a year of brewing, After Facebook launched its automatic video playback last year, a sharp boost to corporate video advertising revenue made it impossible for Facebook to give up the business in order to care for its users, even as users immediately expressed dissatisfaction, Instagra.

Network video is really the best alternative to traditional TV

Absrtact: Since January 1, 2012, every TV station in the country broadcasts TV dramas, the middle of each TV series shall not be interrupted by any form of advertising. News that the new rules will direct the loss of 20 billion yuan advertising revenue, and this money will flow to the video web site pocket. Since January 1, 2012, the national television stations broadcast TV dramas, the middle of each TV series should not be any form of advertising. News that the new rules will direct the loss of 20 billion yuan advertising revenue, and this money will flow to the video web site pocket. For 20 billion of the argument, there are people in the industry to come forward ...

Channel has been in the self revolution

Absrtact: 2011, the U.S. Internet advertising revenue for the first time over the print media, 10 years of flat media revenue fell by half, if the inflation factor in the flat media market share of the loss is greater. This is largely thanks to Yahoo, MSN and other free network news, the impact of the 2011, the United States Internet advertising revenue for the first time over the print media, 10 years of flat media revenue fell by half, if the inflation factor in the flat media market loss of a greater share. This is to a large extent, thanks to Yahoo, MSN and other free network news impact, the network media through faster, content ...

Mobile Marketing Symposium held in Beijing today

In foreign countries, Facebook accounted for up to 49% of total advertising revenue in its three-quarter mobile ad revenue. This is the domestic mobile advertising industry practitioners think is a huge positive news.   Tamping, Director of research and Development in China, the Market Research institute, said that domestic mobile advertising could usher in a full-blown outbreak next year. The COO Zhang He also shares this view. He said that according to the AU's observations over the years, the 2012-year Advertiser began to put ads on the mobile end, and in 2013 the industry had seen some signs of a burst. Domestic users more and more ...

Maintain the "reduction" rating of everyone's stock

The following is a summary of the report: Everyone's first quarter revenue is 25 million U.S. dollars, the chain down 19%, down 47% Year-on-year, with the company's guidance expected, less than Wall Street expected. Because of fierce competition in the market, as well as the encroachment of mobile business, advertising revenue fell 24%, down 20% year-on-year.   Game revenue fell 19%, down 53% year-on-year, mainly because the old game has entered a mature stage, and the new game release has been postponed. The number of active users for the month 51 million, the chain growth of 13%, the year-on-year decline of 11%. The cumulative number of active users is 2.1 ...

YouTube says it is negotiating with NBA and all-American ice hockey professional league

According to foreign media reports, Google's video site YouTube said it is in the NBA and the United States ice hockey Major League (NHL) negotiations, ready to live their games. Gautam Anand, Director of Asia Pacific, Google's content partnership, said YouTube hopes to Gautham Anand more games in the second half of the year. But he declined to disclose what was negotiated with the NBA and the NHL. Increasing the live competition will help YouTube raise advertising revenue. The YouTube contract shows that the Indian cricket Premier League is live ...

Reaffirm SouFun stock Buying rating

The following is a summary of the report: benefiting from the recovery market; raising target prices to 46 US dollars-real estate advertising revenue will revive we believe that, as the real estate market medium, SouFun is in a stable but imperfect property market occupies a best position. Real estate developers have plenty of budgets, and there are plenty of incentives to pay for advertising. Since the second half of 2012, China's housing sales market growth has begun to turn positive, and in the first half of the 2013 fiscal year gradually increased. On the other hand, most market participants are still in front of the market ...

12 essential knowledge of successful personal blogs

Absrtact: A successful personal blog with a certain amount of popularity and use of popularity to get advertisers advertising revenue, is our every blog to write the ultimate goal. Whether it is to build a blog in order to record their own life or work, or out of business a successful personal blog with a certain amount of popularity and the use of popularity to get advertisers advertising revenue, is our every blog to write the ultimate goal. Whether it's about blogging for a hobby or for a business purpose, we all need to start from the basics and follow the "1 of successful personal blogs."

Will PGC refactor the business model for video sites?

PGC (professionalgenerated Content Video web site) will be under the pressure of high copyright cost video sites to restructure the business model? The so-called PGC is a professional film and television production personnel or organizations to put their production of video content to the video site on the open platform, unlike the traditional purchase of video, video sites no longer pay royalties to the copyright party, but in the form of sharing advertising revenue. Since the beginning of 2015, the video site has gradually increased the investment in PGC, the business in 20 ...

Data show that the commercialization of micro-blogging process is progressing steadily

According to Hong Kong media reports, Sina's plan for the second quarter of this year to let its microblog listed in the United States, proposed to raise about 500 million U.S. dollars.   Sina Weibo has declined to comment on the rumors of Sina's microblog listing. Profit for the IPO in the fourth quarter of last year, Sina Weibo revenue for the first time exceeded 70 million U.S. dollars, achieved 3 million U.S. dollars operating profit. Among them, micro-blog advertising revenue reached 56 million U.S. dollars, an increase of 163% per cent, the chain growth of more than 28%.   Non-advertising business revenue reached 15.4 million U.S. dollars, the year-on-year growth of 114%, the chain growth of nearly 60%. Four quarters ...

Second quarter revenue will reach 970 million yuan, mainly by the lower non-advertising revenue impact

Pacific Crest, the US investment bank, today released an investment report to keep the Youku potato stock (Nyse:yoku) "Flat with the market" rating. The following is a summary of the article: the results are lower than we expected: 2014 in the first quarter of the fiscal year, Youku potato revenue was 112.7 million U.S. dollars, below our expected 115.6 million dollars. But if the exchange rate factor is excluded, the revenue of RMB 700.4 million is in line with our expected 700 million yuan. Diluted by 0.22 dollars per share, and our expectation is that every ...

The reason why the merchant need to guide the website

1, Baidu has lost the online retail market in 2008, Baidu is very confused to do their own consumer-to-consumer platform "there ah", Ma Yun made a very domineering decision, refused to crawl Baidu.   Then, Baidu closed there ah, but also ignore the online retail information acquisition and integration processing, there is a single big Taobao, but also to abandon themselves, resulting in the direct consequence is-"consumers in the online shopping, will not think of the" Baidu ". Even if Baidu in the field of advertising revenue is still increasing, although the group buying war, when the net business irrational burning money ...

Innovative game-placement ads pry 45 million children's consumer groups

In China, the application of IGA system has been unable to achieve its value, the early Wow and Coca-Cola's different industry cooperation in the country wide acclaim, but the praise is more from the game implanted outside the brand (image) cooperation, the contribution of IGA is relatively weak, across the development of IGA on the road,  There are two basic issues that cannot be effectively addressed. One is the value of implanted advertising and game operation value of the contradiction, for online games, 100,000 of active users in general can produce about 1 million of the monthly operating income, at this time the advertising revenue will be effective for the overall game operation revenue generation ...

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